Three Consumer Trends Driving Change in the Security Market

consumer trendsIt’s a compelling time to be in the security industry. As the interactive security market continues to grow, consumers are becoming a driving force for change.

Traditionally, dealers have focused their revenue models on security services, offered as a subscription once the system is installed. And while this generated stable, recurring revenue, it wasn’t fitting into consumers lives, creating a gap between the needs of consumers and what was available in the market.

Now consumers expect ease of use, flexibility and customization, 24/7 access, and as always, great customer service. And while these may seem like high expectations, they’re achievable if the security industry recognizes the power of the consumer’s voice.

Let’s take a look at a few consumer trends currently inspiring change in the security markets:

1. Easy installation
Installing a security system used to be a major undertaking. Traditional systems involve complex installations, often requiring electrical work to bring power to access panels and expensive cellular connections. Security system installation may not have been a consideration when a house was constructed, and every home will be different, adding to the time and expense to install.

Consumers live in real time and have come to expect near immediate results. A quote of up to one week wait, and several hours to install a traditional system may discourage a consumer from purchasing a system. That puts consumers’ motivation at risk and impacts the security industry as well.

The industry is hungry for a more streamlined, scalable, and easy-to-install system (see this 3 min. Helix time-lapse installation video – security for an entire house in less than 13 mins). Wireless technology has given the industry the ability to outfit any structure with a system relatively quickly. Sensors can be placed almost anywhere… no wiring required.

2. Intuitive interfaces
The interfaces on traditional systems present a notoriously difficult learning curve for users. The screens and logic were created with the system in mind rather than the user. A side effect of these challenging interfaces is again, consumer non-compliance and apathy. And once again, we find ourselves in a situation where consumers are at risk and the industry suffers.

We only need to look to the interfaces consumers can’t put down to know what trends we should be following. Simplified, intuitive, haptic interfaces are in two-thirds of the population’s hands every day. Why should a security system’s interface stray from this dynamic?

3. Flexibility and customization
The one-size-fits-all approach hasn’t appealed to consumers for a while now and the security industry is no exception. Every system will have unique needs and constraints which means consumers want flexibility and customization. Whether that means the ability to integrate with legacy systems or hardware or flexibility with the placement of sensors and panels, consumers want solutions that will adapt to their lives, not the other way around.

The future is with the consumer
For the industry to continue to meet the needs of consumers, we need to keep the end user at the center of our designs, service, and revenue models. If the systems we’re developing and selling aren’t anticipating consumers’ evolving needs and expectations, they’ll find ones that do.

Interested in how the Helix can help you meet your customers’ needs? Learn more here >>

Tech Talk: Z-Wave schedules keep homes safe for the holidays

kyle-fosburgh-training-support-specialistWelcome to Tech Talk, a monthly series with Kyle Fosburgh, training and support specialist at Resolution Products. In this column, Kyle covers the topics that he encounters every day in his work with professional security dealers. If you have suggestions for Tech Talk topics, leave a comment below for a future post.

 

The holidays are a time when many of us look forward to being with friends and family which often means spending time away from home. Here are some great suggestions not only for yourself but your customers as well.

Z-Wave schedules can be a great solution to minding an empty home for the holidays. Nothing signals you’re out of town like auto-timed lights turning on around the house. Z-Wave schedules get around this challenge with highly-customizable timing options. To help you and your customers secure your home for the holidays, we’d like to share a few tips on keeping your home well-lit using Z-Wave.

Before configuring your lights, be sure to choose lights that aren’t easily seen from the outside. This can give off the opposite effect if someone can see you’re lighting an empty room. Try to use rooms with blinds or that are on upper levels of your home.

Conserve energy Z-Wave outlets and appliance modules can also help automate and schedule the on and off of your Christmas lights and Christmas tree. Simply creating a schedule to turn on around sundown and turn themselves off in the middle of the night to conserve energy.

Easily configurable Schedules can be easily configured by the end-user from their web portal. Schedules can be updated at any point to find their needs. It can be as simple as configuring one light on a timer to alternating lights.

Customizable Schedule lights to turn on and off at different times, in different areas of the house. This gives the impression of movement around the house. You can also mix up the schedules so that each day your lights are turned off and on at different times and in different locations than the day before.

Z-Wave scheduling is a great way to deter a prowler, but your security efforts shouldn’t stop there. The biggest deterrent for a burglar will be the alarm system itself. Make sure you arm your system every time you leave your home.

Wishing you a safe, secure, and happy holiday season!

Click below to talk to our team to learn more about how you can use Z-Wave scheduling with the Helix platform:

Talk to Helix Rep


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