Three Consumer Trends Driving Change in the Security Market

consumer trendsIt’s a compelling time to be in the security industry. As the interactive security market continues to grow, consumers are becoming a driving force for change.

Traditionally, dealers have focused their revenue models on security services, offered as a subscription once the system is installed. And while this generated stable, recurring revenue, it wasn’t fitting into consumers lives, creating a gap between the needs of consumers and what was available in the market.

Now consumers expect ease of use, flexibility and customization, 24/7 access, and as always, great customer service. And while these may seem like high expectations, they’re achievable if the security industry recognizes the power of the consumer’s voice.

Let’s take a look at a few consumer trends currently inspiring change in the security markets:

1. Easy installation
Installing a security system used to be a major undertaking. Traditional systems involve complex installations, often requiring electrical work to bring power to access panels and expensive cellular connections. Security system installation may not have been a consideration when a house was constructed, and every home will be different, adding to the time and expense to install.

Consumers live in real time and have come to expect near immediate results. A quote of up to one week wait, and several hours to install a traditional system may discourage a consumer from purchasing a system. That puts consumers’ motivation at risk and impacts the security industry as well.

The industry is hungry for a more streamlined, scalable, and easy-to-install system (see this 3 min. Helix time-lapse installation video – security for an entire house in less than 13 mins). Wireless technology has given the industry the ability to outfit any structure with a system relatively quickly. Sensors can be placed almost anywhere… no wiring required.

2. Intuitive interfaces
The interfaces on traditional systems present a notoriously difficult learning curve for users. The screens and logic were created with the system in mind rather than the user. A side effect of these challenging interfaces is again, consumer non-compliance and apathy. And once again, we find ourselves in a situation where consumers are at risk and the industry suffers.

We only need to look to the interfaces consumers can’t put down to know what trends we should be following. Simplified, intuitive, haptic interfaces are in two-thirds of the population’s hands every day. Why should a security system’s interface stray from this dynamic?

3. Flexibility and customization
The one-size-fits-all approach hasn’t appealed to consumers for a while now and the security industry is no exception. Every system will have unique needs and constraints which means consumers want flexibility and customization. Whether that means the ability to integrate with legacy systems or hardware or flexibility with the placement of sensors and panels, consumers want solutions that will adapt to their lives, not the other way around.

The future is with the consumer
For the industry to continue to meet the needs of consumers, we need to keep the end user at the center of our designs, service, and revenue models. If the systems we’re developing and selling aren’t anticipating consumers’ evolving needs and expectations, they’ll find ones that do.

Interested in how the Helix can help you meet your customers’ needs? Learn more here >>

Easily Deployable, Effective Water Detection with Trident

It happens in an instant, and costs over $2.5 billion to insurance companies every year. A 1/8th– inch pipe crack can leak over 250 gallons of water in just one day! The infographic below from waterdamagedefense.com illustrates just how much water damage and mold costs to homeowners and insurers alike, and just how common the problem really is.

There are also some great prevention tips that anyone can follow, including inspections and system maintenance. And now there’s a way to offer your customers one more layer in the water damage line of defense. Trident, by Resolution Products, is easily deployable, effective water detection. Designed to detect not only leaks, it also detects high and low-temperature changes, protecting pets too.

 
Learn more about the new environmental sensor, Trident, and see how it can help improve your business today. Request a call from an experienced member of our solutions team.

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Dealer’s Edge: Must-Reads of the Week

Welcome to Dealers’ Edge, a bi-weekly collection of the five articles this week that caught our eyes on the web.

As professional dealers, you’re busy focusing on your business, dealing with daily activities to keep your existing customers happy and to find more opportunities with new ones. Oftentimes, you just don’t have the time to keep up and be in-the-know of everything that’s happening in our industry. Yet, you know how important this is to stay competitive.

This is why we dedicate a post every other week to include links to articles that are interesting for our industry. We’ve done the homework so you won’t have to search for what’s important and what’s not.

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Here are the five interesting articles we found this week:

Connectivity Where We Live And Work

By Thread Group

Today, there are many business applications that are driving the expansion of IoT in commercial buildings and the professional sector. Thread provides an IP-based reliable, low-power, secure and scalable mesh networking solution – making it a natural choice for connectivity beyond the home. From building security to energy management and lighting Thread Group’s President, Grant Erickson explains Thread’s role in the commercial building domain.

>>Read more here.

On Millennials, DIY, Smart Homes, Professional Installation and the Business of IoT Things

By Julie Jacobson

In a CE Pro article not too long ago, I said it: the DIY trend is starting to get scary. I addressed some challenges in the pro channel considering the new world order — one that includes very good, very inexpensive smart-home solutions for do-it-your-selfers, along with an entire ecosystem that makes it simpler for people to purchase and install their smart devices, whether by themselves or with a little guidance from a pro.

>>Read more here.

Why Insurance Companies Want to Subsidize Your Smart Home

By Stacey Higginbotham

Insurers such USAA and American Family have lately begun offering to strike a high-tech bargain: wire your home with Internet-connected devices such as a new thermostat, and get a discount on your home insurance policy in return.

>>Read more here.

Stepping Up Security for an Internet-of-Things World

By Steve Lohr

The vision of the so-called internet of things — giving all sorts of physical things a digital makeover — has been years ahead of reality. But that gap is closing fast.

>>Read more here.

Smart-Home and Other Convenience Updates That Add Resale Value

By Anne Machalinski

Whether it’s a new state-of-the-art kitchen, a landscaped front yard or the addition of a top floor and roof deck on a townhouse, some updates can translate to real value on the resale of a luxury property, while others can fall flat.

>>Read more here.

A Great Product Must Meet the Needs of Customer, Technology and Your Business

Anyone in the business of designing a product should know that a key feature, a very important feature is the ease-of-use of that product. Designing a product that’s easy to use is not just nice but it’s a must in today’s competitive world. Consumers have plenty of choices and they don’t tolerate less than superior products that are hard to use.

Read More

A Professional Security Dealer’s Edge: Must-Read for the Week

Welcome to our professional security dealers’ edge, a bi-weekly collection of the five articles this week that caught our eyes on the web.

 

As professional dealers, you’re busy focusing on your business, dealing with daily activities to keep your existing customers happy and to find more opportunities with new ones. Oftentimes, you just don’t have the time to keep up and be in-the-know of everything that’s happening in our industry. Yet, you know how important this is to stay competitive.

This is why we’ll be dedicating a post every other week to include links to articles that are interesting for our industry. We’ve done the homework so you won’t have to search for what’s important and what’s not.

Read More

Secret to Success in New Security Market: 70% Decrease in System Install Time

Can you install a home security system in 30 minutes? Lafayette Locksmith and Security can. Here’s how.

 

Every professional security dealer strives to do more in less time while decreasing costs. That’s why we want to share what Lafayette Locksmith and Security in Louisiana has been doing. Lafayette has been successful in decreasing account creation costs and optimizing installation process, allowing system setups in record time.

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Results are In: 3rd Party Survey for Quality of Sales Teams

With over 100 combined years of serving customers and a passion for excellence, it’s no wonder that Resolution Products’ sales team is ranked #1 in a 3rd party survey by Readex Research. The survey is from a 2016 brand satisfaction study of suppliers for the security industry.

(more…)

ESX 2016: June 8th – 10th

This year’s Electronic Security Expo (ESX)  will take place June 8th through June 10th at the Fort Worth Convention Center with association meetings happening earlier in the week. If you haven’t registered for this event, you’ll still have time to do so by going to >>here. The conference catalogue can be found >>here.

 

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Demand for Innovative Security Technologies is on the Rise and We’re here to Meet it

Security dealers have to constantly stay on top of the latest advances in products available. Because they know to compete and win business, they have to offer consumers the best in order to meet their changing demands. At the same time, like business owners of other industries, security dealers are also looking for ways to improve their bottom line.

 

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Tutorials: Using Content & Social Media to Grow Your Business

To grow your business and be recognized as an expert in any industry, you must be on top of what’s happening in your respective field. Joining in on the conversation of the day and providing your expertise with the industry at large will elevate you and your business. In this post, we have the three tutorials we’ve created for our community of professional security dealers on the specific topic of finding great content, getting in-the-know and sharing it.

 

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