Three Consumer Trends Driving Change in the Security Market

consumer trendsIt’s a compelling time to be in the security industry. As the interactive security market continues to grow, consumers are becoming a driving force for change.

Traditionally, dealers have focused their revenue models on security services, offered as a subscription once the system is installed. And while this generated stable, recurring revenue, it wasn’t fitting into consumers lives, creating a gap between the needs of consumers and what was available in the market.

Now consumers expect ease of use, flexibility and customization, 24/7 access, and as always, great customer service. And while these may seem like high expectations, they’re achievable if the security industry recognizes the power of the consumer’s voice.

Let’s take a look at a few consumer trends currently inspiring change in the security markets:

1. Easy installation
Installing a security system used to be a major undertaking. Traditional systems involve complex installations, often requiring electrical work to bring power to access panels and expensive cellular connections. Security system installation may not have been a consideration when a house was constructed, and every home will be different, adding to the time and expense to install.

Consumers live in real time and have come to expect near immediate results. A quote of up to one week wait, and several hours to install a traditional system may discourage a consumer from purchasing a system. That puts consumers’ motivation at risk and impacts the security industry as well.

The industry is hungry for a more streamlined, scalable, and easy-to-install system (see this 3 min. Helix time-lapse installation video – security for an entire house in less than 13 mins). Wireless technology has given the industry the ability to outfit any structure with a system relatively quickly. Sensors can be placed almost anywhere… no wiring required.

2. Intuitive interfaces
The interfaces on traditional systems present a notoriously difficult learning curve for users. The screens and logic were created with the system in mind rather than the user. A side effect of these challenging interfaces is again, consumer non-compliance and apathy. And once again, we find ourselves in a situation where consumers are at risk and the industry suffers.

We only need to look to the interfaces consumers can’t put down to know what trends we should be following. Simplified, intuitive, haptic interfaces are in two-thirds of the population’s hands every day. Why should a security system’s interface stray from this dynamic?

3. Flexibility and customization
The one-size-fits-all approach hasn’t appealed to consumers for a while now and the security industry is no exception. Every system will have unique needs and constraints which means consumers want flexibility and customization. Whether that means the ability to integrate with legacy systems or hardware or flexibility with the placement of sensors and panels, consumers want solutions that will adapt to their lives, not the other way around.

The future is with the consumer
For the industry to continue to meet the needs of consumers, we need to keep the end user at the center of our designs, service, and revenue models. If the systems we’re developing and selling aren’t anticipating consumers’ evolving needs and expectations, they’ll find ones that do.

Interested in how the Helix can help you meet your customers’ needs? Learn more here >>

Dealer’s Edge: Top security stories this week

Welcome to Dealers’ Edge, a bi-weekly collection of what caught our eye this week on the web. As a professional security dealer, you’re busy focusing on your business, keeping your existing customers happy and finding opportunities with new ones. Oftentimes, you just don’t have the time to keep up and be in-the-know of everything that’s happening in our industry. Yet, you know how important this is to stay competitive.

That’s why we dedicate a post every other week to include links to articles that are interesting for our industry. We’ve done the homework so you won’t have to search for what’s important and what’s not.

 

DCda_15V0AAMld4Resolution Products Integrates Wireless Technology With Pella Smart Windows, Doors
Integrated within Resolution’s Universal Translator family, Pella’s Insynctive Technology will be compatible with leading home and business security systems.

Read more on Security Sales & Integration >>

 

Insurance, the Smart Home, and the Business of Keeping Customers Engaged
How insurance and other industries are keeping customers engaged through smart-home technologies, remote IoT services, product warranties and client communications.

Read more on CEPro >>

 

5 Steps to Successful Smart Building Automation
More efficient lighting and climate control is one of the several cost-saving benefits a smart building can offer your customers. Smart buildings are on the rise around the world as companies recognize the potential cost savings of automation. With the advent of the Internet of Things (IoT), every building with an integrated security and access control system has the capability to also integrate the building’s energy use, water use, ventilation and more. Here are five steps to ensure successful automation of a commercial facility.

Read more on Security Sales & Integration >> 

 

Have an article or news to add to the list? Let us know in the comments section below. You can catch all of our news and updates on Twitter, Facebook, and LinkedIn.

Easily Deployable, Effective Water Detection with Trident

It happens in an instant, and costs over $2.5 billion to insurance companies every year. A 1/8th– inch pipe crack can leak over 250 gallons of water in just one day! The infographic below from waterdamagedefense.com illustrates just how much water damage and mold costs to homeowners and insurers alike, and just how common the problem really is.

There are also some great prevention tips that anyone can follow, including inspections and system maintenance. And now there’s a way to offer your customers one more layer in the water damage line of defense. Trident, by Resolution Products, is easily deployable, effective water detection. Designed to detect not only leaks, it also detects high and low-temperature changes, protecting pets too.

 
Learn more about the new environmental sensor, Trident, and see how it can help improve your business today. Request a call from an experienced member of our solutions team.

Home_Water_Damage

 

Dealer’s Edge

Welcome to Dealers’ Edge, a collection of what caught our eye this week on the web.

dealersedge-01

Wide Majority of Millennials Value Convenience More Than Safety

A survey conducted at South by Southwest (SXSW) 2017 by SureID identified 83% of millennials valuing convenience over safety.

Read more here >>

 

 

The Ultimate Guide to ISC West 2017

Delve into SSI ’s overview of the annual conference to learn about the educational offerings, networking events, among other activities to help plan your itinerary.

Read more here >>

Top trends in access control cited for 2017

Using access control to make a building smarter – helping end users improve operational and management efficiency – has been cited as a major trend in access control for 2017 by CEM Systems, which also listed some other developments to watch for.

Read more here >>

Webinar: Top 10 IoT Technologies for 2017 and 2018

The Internet of Things (IoT) will demand a wide range of new technologies and skills, including new hardware platforms, new networks, new operating systems, new types of high-volume data processing, new cloud services, new endpoint management tools, and new standards and ecosystems. This webinar explores 10 of the technologies organizations must master to excel in the age of the IoT.

Watch the webinar here >>

 

 

Spring & Summer Technology & Security Industry Events Not to Miss

Spring is just around the corner and there are some exciting events on the horizon! We hope you can join us at one or more of the events below for the latest in the technology and security industry.

iscwest

Courtesy of ISC West

 

 

 

 

 

 

 

 

 

 

 

 

 

LTS | March 29, 2017

LTS Maryland

Lanham, MD

 

LTS | March 30, 2017

LTS New Jersey

Mount Laurel, NJ

 

ISC West | April 5-7 2017

Sands Convention Center

Las Vegas, NV

Resolution Products booth 22067

 

ESX | June 13-16 2017

Music City Center

Nashville, TN

Resolution Products booth 311

Dealer’s Edge

Welcome to Dealers’ Edge, a collection of what caught our eyes this week on the web.

 

Water Damage by the Numbers

By Water Damage Defense

When you consider the statistics, it becomes clear just how common and devastating a problem water damage can be. According to industry estimates, 14,000 people in the US experience a water damage emergency at home or work each day, and 98% of basements in the US will suffer from some type of water damage during their lifetime.

The costs are just a staggering as the frequency. Water damage and mold cost the insurance industry $2.5 billion dollars per year, and the average cost of a home water damage insurance claim is $6,965.

Read more here >>

Three Resolutions for a Changing Security Industry

By Aaron Upham

Over the past years, the security industry has changed and with it emerged new challenges and opportunities. Today, cybersecurity, big data and the Internet of Things (IoT) are key trends that any large organization must address. In the security industry, it is important for organizations to realize these developments and formulate a strategy to meet client and stakeholder needs. Just as people use the new year to set major goals, so too can security leaders use the beginning of 2017 to make a plan to meet the industry’s biggest challenges. Below are a few resolutions that can benefit everyone in the security industry.

Read more here >>

Global Smart Home Market Poised to Grow 15% Annually by 2022

The smart home market worldwide is expected to see a double-digit spike in annual growth for the next five years, with revenue reaching $53.45 billion by 2022, according to a new report.

In 2016, the smart home market, which involves automation of every aspect of residential buildings and home appliances, was estimated at $24.1 billion, according to an industry report published by Zion Market Research last week.

Read more here >>

SDM 2017 Industry Forecast: Envisioning Change

By Laura Stepanek and Meg Psiharis

If the word “change” isn’t part of your business plan this year, you’d better rethink it. SDM’s 2017 Industry Forecast Study showed that two-thirds (67 percent) of participating security dealers and security integrators increased their total annual revenues in 2016, and their average increase was 16 percent — a sizeable, but not unreachable growth rate. Roughly one-third (32 percent) stayed flat. But one area in which bigger change was substantiated was in recurring monthly revenue (RMR) measured by the study. More than eight in 10 security dealers and security integrators (83 percent) said their RMR rose in 2016 — by as much as 64 percent on average.

Read more here >>

Introducing Trident: Easily deployable, effective water detection

Trident 13Resolution’s new environmental sensor, Trident, was designed to be easily deployed in areas were wall mounted sensors are inconvenient. Trident’s specifically designed underside draws water in, ensuring the leak is detected. This sensor also can detect low and high temperature changes, ensuring pets and belongings aren’t exposed to harmful temperatures and pipes don’t freeze during harsh winters.

Water damage is one of the most common and costly home insurance claims. Trident helps mitigate those risks by offering an easy-to-install sensor that can be deployed just about anywhere to help detect problems as soon as possible.

 

 

 

 

Trident helps detect leaks in areas that may otherwise go unnoticed, such as:

 

Trident 6Under appliances

  • Refrigerator
  • Dishwasher
  • Washing machine
  • Water heater

 

 

 

 

Trident 7Near water-usage areas

  • Sink
  • Toilet
  • Bathtubs

 

 

 

 

 

 

 

 

Trident 10Low supervision areas

  • Garage
  • Cabin
  • Vacation home
  • Basements prone to flooding

 

 

 

 

 

 

 

 

Click below to learn more about Trident and get a copy of the datasheet!

Learn more about Trident!

Tech Talk: 3 ways security systems help manage Mother Nature

kyle-fosburgh-training-support-specialist

Welcome to Tech Talk, a monthly series with Kyle Fosburgh, training and support specialist at Resolution Products. In this column, Kyle covers the topics that he encounters every day in his work with professional security dealers. If you have suggestions for Tech Talk topics, leave a comment below for a future post.

 

 

 

The heart of winter is upon us which makes this the perfect time to talk about the solutions dealers can suggest during the cold weather months. Security—and peace of mind—isn’t just about protecting against home invasion, it’s about anticipating Mother Nature, as well. Here are a few considerations your customers should keep in mind when choosing their security system:Trident 6

  • Temperature monitoring – Many systems can monitor temperatures within a home or apartment, alerting occupants of high heat or
    freezing temperatures.
  • Flood monitoring – Be sure your system includes flood monitoring. Water damage is a leading cause of home insurance claims.and even those in colder climates still have concerns with pipes freezing and causing water damage.
  • Easy installation – Look for a system that gives the ability to easily monitor all areas of the home. Attics, sump basins, cellars, furnace and boiler rooms and the like.
  • These can all be difficult areas of the home for sensor placement and RF range.

 

Temperature monitoring – some systems can monitor temperatures within a home or apartment, alerting occupants of high heat or freezing temperaturesResolution Products has a wide variety of support to help manage Mother Nature. Our Helix platform supports all three of our environmental devices and with lightning fast alerts you can get a notice if any environmental condition is present in your home. The Trident sensor, Home Disaster, and Temp Range sensor are also available in compatible formats for GE/Interlogix, Honeywell, DSC, and 2GIG. This allows Resolution Products to offer peace of mind around the industry.

Adding these value-added features to a home intrusion system is an easy sell as it helps your customers protect their belongings, pets, and insurance premiums!

 

 

Click below to talk to our team to learn more about how the Helix platform,  the Trident sensor, Home Disaster, or the Temp Range sensor can help keep tabs on the environments inside homes and apartments.

Talk to a Helix Rep


Dealer’s Edge

Welcome to Dealers’ Edge, a bi-weekly collection of what caught our eyes this week on the web.

As professional dealers, you’re busy focusing on your business, dealing with daily activities to keep your existing customers happy and to find more opportunities with new ones. Oftentimes, you just don’t have the time to keep up and be in-the-know of everything that’s happening in our industry. Yet, you know how important this is to stay competitive.

This is why we dedicate a post every other week to include links to articles that are interesting for our industry. We’ve done the homework so you won’t have to search for what’s important and what’s not.

RPCES

CES 2017 Recap – A Bright Outlook For The Connected Home

By Thread Group

The Smart Home Marketplace at CES 2017 was dominated by the sheer volume of connected devices on display, affirming the need for an IP-based convergence to help connect and control these products in the home, and beyond.

>>Read more here.

Visions for Security in the Year 2020

By Laura Stepanek and Meg Psiharis

In just three short years, the year 2020 will be upon us — a year that is increasingly holding special significance for its connotation with 20-20 eyesight or symbolic “clarity of vision,” as well as the fact that many people, organizations, and countries alike are reportedly setting lofty goals to achieve by 2020.

>>Read more here.

Resolution Products Case Studies

We’ve added a new section to our site to feature case studies from our customers. Check out our first case study from Lafayette Locksmith and Security.

>>Read more here.

 

Tech Talk: Z-Wave schedules keep homes safe for the holidays

kyle-fosburgh-training-support-specialistWelcome to Tech Talk, a monthly series with Kyle Fosburgh, training and support specialist at Resolution Products. In this column, Kyle covers the topics that he encounters every day in his work with professional security dealers. If you have suggestions for Tech Talk topics, leave a comment below for a future post.

 

The holidays are a time when many of us look forward to being with friends and family which often means spending time away from home. Here are some great suggestions not only for yourself but your customers as well.

Z-Wave schedules can be a great solution to minding an empty home for the holidays. Nothing signals you’re out of town like auto-timed lights turning on around the house. Z-Wave schedules get around this challenge with highly-customizable timing options. To help you and your customers secure your home for the holidays, we’d like to share a few tips on keeping your home well-lit using Z-Wave.

Before configuring your lights, be sure to choose lights that aren’t easily seen from the outside. This can give off the opposite effect if someone can see you’re lighting an empty room. Try to use rooms with blinds or that are on upper levels of your home.

Conserve energy Z-Wave outlets and appliance modules can also help automate and schedule the on and off of your Christmas lights and Christmas tree. Simply creating a schedule to turn on around sundown and turn themselves off in the middle of the night to conserve energy.

Easily configurable Schedules can be easily configured by the end-user from their web portal. Schedules can be updated at any point to find their needs. It can be as simple as configuring one light on a timer to alternating lights.

Customizable Schedule lights to turn on and off at different times, in different areas of the house. This gives the impression of movement around the house. You can also mix up the schedules so that each day your lights are turned off and on at different times and in different locations than the day before.

Z-Wave scheduling is a great way to deter a prowler, but your security efforts shouldn’t stop there. The biggest deterrent for a burglar will be the alarm system itself. Make sure you arm your system every time you leave your home.

Wishing you a safe, secure, and happy holiday season!

Click below to talk to our team to learn more about how you can use Z-Wave scheduling with the Helix platform:

Talk to Helix Rep


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