Professional DIY is a path to growth for dealers. Here’s why.
Experienced professionals in the security industry have seen trends and ideas come and go, but there’s an unchanging list of truisms with which virtually every dealer still agrees:
- Account creation costs can’t be too low
- Recurring revenue can’t be too high
- “Do-it-yourself” (DIY) programs rarely work
While the underlying principles of the first two statements are core to building a successful security dealership, recent advances in technology and consumer demand have created new market opportunities for professional dealers. The industry has embraced smartphones as a key part of its offering, and has leveraged multiple communication technologies in the home to deliver innovative new automation offerings for consumers. These trends helped establish new wireless security offerings from all panel manufacturers, delivering fancy touch screens and multiple RF technologies all crammed into a box installed on the wall.